At Head East, we believe that mental and physical wellbeing is the key to a happy and healthy life.
The company was founded by three commodity traders Rory, Simon and Luca who are expert in sourcing high quality ingredients. Adelaide has a science background and is our new product and innovations manager.
As many supplements on the market are manufactured in far away places with very little in the way of quality certification, we wanted to change this. Our supplements are manufactured at state of the art, fully certified facilities in Oxfordshire and Yorkshire. We source the very best ingredients to ensure we produce high quality, fully certified and sustainable supplements. We listen to our customers and we will continue to develop our range based on what we hear, as well as advice from health care experts.
The guiding principle behind Head East's branding is nature’s Golden Ratio, a symmetrical configuration seen widely across the natural world, in shells, flowers and the human body. The Golden Ratio represents the beauty, balance and power of nature and our dedication to achieving balance, health and success in our lives. It reminds us of the strong foundation our products have in the natural world. Our products do not include any sugar, preservatives, sweeteners, colours or artificial flavours.
Adelaide looks after our new product development so is continually working on exciting new products, always with a strong focus on the use of sustainable packaging. Adelaide has a degree in Marine Biology from Newcastle University and is a keen diver. The Head East supplement Adelaide can't do without is Natural Epsom Salt which help her leg cramps after long runs.
Simon leads the charge on branding and all things artistic. Simon is a strong believer in the importance of sleep, which is why we will be launching a sleep supplement later this year. Simon flies aerobatics at world championship level, regularly competing against the very best pilots in the world. Simon cannot do without Head East’s Super Immune Support which keeps him fighting fit.
Rory is a specialist in raw materials sourcing and is our biggest advocate of living a positive and healthy lifestyle. He has run numerous ultramarathons, loves to play tennis and enjoys playing rugby with his very energetic 6 year old son. The Head East supplement Rory can’t do without is The Ultimate Multivitamin.
Luca is our finance and ecommerce whizz. Luca is a keen road cyclist and relies on Head East’s Epsom Salts to recover after each ride. Luca rode 750km from Barcelona to Saint Tropez in October in aid of First Touch (supporting St George's hospital neonatal unit).